A brand manager oversees a company's public image and market positioning. They develop overarching strategies that set a brand apart from competitors. By aligning messaging, design, and marketing campaigns with consumer insights, they ensure the brand is consistent, recognizable, and drives sales.

Core Responsibilities

Brand Strategy: Develop and execute long- term brand growth strategies and craft unique stories that foster customer loyalty.

Market Research: Analyse consumer behaviour, track competitor offerings, and identify emerging market trends.

Campaign Management: Coordinate with marketing teams, copywriters, and designers to ensure consistency across print, digital, and social channels.

Budget Oversight: Manage allocation of branding and campaign budgets.

Performance Tracking: Analyse campaign success, generate reports, and use data to refine future marketing strategies.

Key Skills Needed

Strategic Thinking: Ability to see the big picture and translate company goals into actionable marketing narratives.

Analytical Skills: Comfort in evaluating sales data, market research, and campaign performance metrics.

Project Management: Capability to juggle multiple creative projects and lead cross- functional teams.

Communication: Excellent written and verbal skills for pitching ideas and maintaining stakeholder alignment.

Job Specifications:

Female & Male

• Experience: Usually 3–5 years of progressive marketing experience, such as working in digital marketing, social media, or as an associate brand manager.

• Proficiency in both Arabic and English

• Education: Typically requires a Bachelor’s degree in Marketing, Advertising, Business Administration, or Communications. An MBA is a plus for senior or executive roles.

• Visa (18) Transferable

• Local Hire from Kuwait only

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