Role Overview

The Marketing Manager will work closely with leadership, finance, and operations and be responsible to grow and scale AEON Abaya’s business in Kuwait and GCC. This is a high- ownership role for someone who wants to grow into senior leadership over time.

Key Responsibilities

· Develop and implement comprehensive marketing plans, positioning, and strategies.

· Maintain strong understanding of the Kuwait market: customer preferences, purchase drivers, and fashion trends

· Track competitor pricing, promotions, product positioning, and media activity

· Plan, execute, and oversee multi- channel campaigns digital, social, email, content, events.

· Develop annual marketing plan aligned with sales targets and expansion goals

· Plan and execute promotional calendars (Ramadan/Eid, National Holidays, summer sales, back- to- school, year- end), Launch product campaigns and seasonal collections

· Collaborate with sales teams to drive showroom traffic and improve conversion through marketing- led initiatives.

· Create in- store marketing materials (POS, banners, offers, product highlights) to support sales closing.

· Allocate and manage marketing budgets, ensuring cost- effectiveness and ROI.

· Conduct market research, analyze trends, competitors, and customer behavior to find opportunities.

· Oversee content creation, ensuring brand consistency and voice across all touchpoints.

· Track campaign performance, analyze metrics, and report findings and ROI to senior management.

· Liaise with and manage external agencies and strategic partners.

Startup Expectations (Very Important)

· Comfortable building a brand from scratch

· Creative, hands- on, enthusiastic and driven.

· Excellent communication & negotiation skills

Interested candidates can send CV on

· Able to work with designers, influencers, travel, understand market trends and bring customers and clients

· Confident with dashboards, reporting, and optimization

Qualifications & Experience

· Bachelor's degree in Marketing, Business, Communications, or related field.

· Proven experience in marketing, sales and business development with start- up experience.

· Expertise in digital marketing, market analysis, and brand management.

· Strong communication skills, analytical, and a strategic thinker